Advertisements’ Advancements… Good or Bad?
Researching the advancements of digital advertisement versus paper advertisement before the internet, the most predominant information I found was that of people trying to advertise. Everyone wants to advertise and advertisements are everywhere. Everyone discusses the advancements that have been made in the advertising world, but no one explains how this phenomenon came to be. We all acknowledge it, but how did it become what it is today? The most relevant bit of information discovered that sums up the advancements is, “If you can’t get the consumer to the store, bring the store to the consumer” (“Adgregate Markets and ShopAds Invades Purchase Funnel”). This is true of every type of advertisement. Companies are all trying to get their products out to be bought, whether it is in a brick and mortar store or online. We are long past the searching and clipping of the Sunday newspaper coupons–everything is now right at your finger tips, and you do not even have to look for it. But regardless of how it got there, the advancement has been made and digital advertisement targets more people and gets the information to them faster.
The way of ads from paper are soon becoming extinct and the internet provides a wider sense of connectivity with consumers.
According to an article I found about digital media before the internet, “The media risk for second graders in 1987 wasn’t accidental access to internet porn or inappropriate content on YouTube. It was exposure to George Michael’s ‘I Want Your Sex’ music video on MTV on television, back when MTV only really played music video” (Balter). I thought this was very telling in terms of how advanced technology has become with the internet and the creation of sites like Myspace. While some of the advertisements can be okay, there are a lot that need to be watched out for. The transition of digital advertisement from paper has also brought a new set of problems to accompany this technological advancement. Now, with so much advertisement out there consumers need to be aware of what is creditable and what is not. Also, what are kids getting into? Porn websites now are just a disguised click away and often found to the left or right side of many different websites.
The internet offers quick and easy access with its ads to take users wherever they want to go. But with that in mind, just what is it that's being marketed to us? While Myspace keeps it centered to entertainment, how far will it eventually go?
There are many pros and cons of this digital advertisement advancement. But with all the negative aspects of this type of “new” advertisement, can it possibly be good morality, or is it just feeding our head with useless information about how to lose weight and how to spend $2.94 a month 0n porn?
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